OUR STORY

At Fall Creek®, we are committed to “Building a World with Better BlueberriesTM.” Our mission focuses on providing current varieties and developing new ones, tailored to specific growing conditions and chill levels, to help growers capitalise on the growing demand for premium blueberries. Quality is at the heart of what we do. Each variety undergoes rigorous trials to ensure a perfect balance between yield, quality, and an exceptional eating experience. As part of a well-established U.S. blueberry company with over 45 years of expertise, we now support commercial growers with nurseries across four continents, including the USA, Mexico, Peru, Chile, Spain, the Netherlands, South Africa, and China, with upcoming operations in Morocco. Welcome to Fall Creek®! Serving the finest growers of Europe, the Middle East, and Africa.

“We combine our global expertise with a customer-focused approach to give growers the genetics and support they need to meet the growing demand for exceptional blueberries.”

– Teun Leenders, Commercial Manager EMEA

At Fall Creek®, we are committed to “Building a World with Better BlueberriesTM.” Our mission focuses on providing current varieties and developing new ones, tailored to specific growing conditions and chill levels, to help growers capitalise on the growing demand for premium blueberries. Quality is at the heart of what we do. Each variety undergoes rigorous trials to ensure a perfect balance between yield, quality, and an exceptional eating experience. As part of a well-established U.S. blueberry company with over 45 years of expertise, we now support commercial growers with nurseries across four continents, including the USA, Mexico, Peru, Chile, Spain, the Netherlands, South Africa, and China, with upcoming operations in Morocco.

Welcome to Fall Creek®!
Serving the finest growers of Europe, the Middle East, and Africa.

“We combine our global expertise with a customer-focused approach to give growers the genetics and support they need to meet the growing demand for exceptional blueberries.”

– Herman Louw, General Manager South Africa

4 Pillars of Value

Competitive Varieties

Customers gain a competitive advantage through access to the industry’s most expansive variety portfolio. This is further enhanced by applied research that builds confidence in adopting new varieties and supports grower success.

Exceptional Plant Supply

Every plant is produced from tissue culture under meticulous standards in our high-tech production systems, delivered on time and within specification.

Superior Technical and Sales Support

Our Grower Support Representatives offer comprehensive technical assistance tailored to the customer, from project planning to post-order support.

Aligned Relationships

With over four decades of experience, we foster aligned relationships with growers and the industry. This enables customer success at every stage of their business and contributes to creating “A World With Better Blueberries™.”

Mission

To build a world with better blueberriesTM through exceptional plants, relationships, innovation and customer success.

Vision

Fall Creek® is our industry’s indispensable resource to deliver the world’s favourite blueberries every day.