Commercial blueberry growers understand that the value of partnering with an experienced plant breeder goes beyond supplying high quality varieties. At Fall Creek^®, we invest extensively in Research and Development (R&D) to support your success. Our R&D organisation includes breeding and applied research. The Applied Research team also serves as breeding farm managers in different chill zones. They can share information about a specific variety before its release, and their row trials accelerate the selection process, reaching more growers sooner with reduced risk. The team investigates specific growing challenges by variety, tests possible solutions and crop management techniques, and shares their findings with you for better support and guidance. They also work closely with breeding staff and each other to fully understand each variety. These insights are then passed on to you.