The Fall Creek^® EMEA business unit was formed in 2021. Our objective is to establish and support thriving blueberry industries across this wide and diverse geographical area. The areas we serve through our advanced genetics and plant improvement programmes are diverse – from the high-chill areas of Europe to the ultra-low chill regions of the Middle East. Antonio Alamo, Regional Director for Fall Creek^® EMEA, brings decades of industry experience and a strong commitment to grower success. Known for his thoughtful leadership and strategic approach, he works closely with teams across Fall Creek^® and the wider industry to drive innovation and long-term growth throughout the region.