At Fall Creek®, our Commercial Platforms are designed to create value for growers and support the broader blueberry industry.
By understanding the diverse needs of this dynamic sector, we provide tailored solutions through commercialisation platforms that make advanced genetics accessible. These platforms are crafted to meet the unique profiles and requirements of growers, ensuring alignment with industry needs and delivering meaningful impact.
The Fall Creek® Collection is a value-added blueberry genetics platform that provides professional commercial growers worldwide with access to innovative new genetics at all chill levels. This flexible program allows growers to either remain independent in growing and marketing these varieties or partner with fruit marketers. With enhanced technical expertise and horticultural support provided by our Applied Research and Grower Support teams, growers gain a competitive advantage to succeed in producing high-quality fruit.
SEKOYA® is an actively managed B2B platform designed to support retail supply and fruit sourcing through a network of professional grower-marketers. Centered around exclusive, carefully selected varieties and comprehensive supply chain coordination, SEKOYA® focuses on building a mass-premium blueberry category. By delivering superior firmness, extended shelf life, and reduced food waste, SEKOYA® ensures customer satisfaction while helping its members grow and thrive in major global markets.
The Open Catalog is available to all Fall Creek® customers, providing unrestricted access to a strong portfolio of High Chill varieties from early to late seasons. This platform ensures growers can purchase plants without order minimums or license fees, paying only plant royalties. It is designed to offer flexibility and accessibility, making high-performing genetics available to all customers regardless of scale or location.
Last Call
LoretoBlue® ‘FC11-118’
LunaBlue® ‘FC12-205’
OlympusBlue® ‘TH-1008’
SEKOYA FIESTA® ‘FC13-113’
SEKOYA® NOVA ‘FC15-173’
SEKOYA CRUNCH® ‘FC13-083’
SEKOYA BEAUTY® ‘FCM12-097’
Duke
Calypso
SEKOYA GRANDE® ‘FC13-122’
Top Shelf
Valor® ‘ZF08-070’
Apex ‘FCM14-057’
ArabellaBlue® ‘FC14-062’
PeachyBlue ‘ZF08-029’
Suziblue
Blue Ribbon
Our commitment to quality is further reinforced by continuous oversight from our internal Quality Assurance Department and supported by GlobalGAP certifications, all aimed at delivering the best possible plant material to you.
ADAPTABILITY TO
DIFFERENT GROWING
CONDITIONS
BERRIES WITH
EXCEPTIONAL
FLAVOR & SIZE
HIGH-YIELD
POTENTIAL
Vigorous
growth
LONGEVITY
EASE OF
MANAGEMENT
The Plant Preview Programme allows growers to test new plant varieties under their own commercial conditions, helping ensure confident investment decisions. By purchasing 100-200 plants per variety and using standard or variety-specific care practices, growers can accurately assess a variety’s performance. If successful, this approach supports larger, confident orders, fostering profitability with the help of expert guidance. To learn more about our Plant Preview Programme, please talk to your Grower Support Representative or visit our website here.