COMMERCIAL PLATFORMS

At Fall Creek®, our Commercial Platforms are designed to create value for growers and support the broader blueberry industry.

By understanding the diverse needs of this dynamic sector, we provide tailored solutions through commercialisation platforms that make advanced genetics accessible. These platforms are crafted to meet the unique profiles and requirements of growers, ensuring alignment with industry needs and delivering meaningful impact.

The Fall Creek® Collection is a value-added blueberry genetics platform that provides professional commercial growers worldwide with access to innovative new genetics at all chill levels. This flexible program allows growers to either remain independent in growing and marketing these varieties or partner with fruit marketers. With enhanced technical expertise and horticultural support provided by our Applied Research and Grower Support teams, growers gain a competitive advantage to succeed in producing high-quality fruit.

SEKOYA® is an actively managed B2B supply platform built around a package of carefully selected varieties, services, quality assurance, and supply chain coordination to create and serve a new mass-premium blueberry category. SEKOYA® is composed of our semi-exclusive network of 14 highly professional and diverse grower-marketers, who sell our licensed premium varieties directly to retail across all major markets. Our goal is to help grow the category through firmness, extended shelf-life, and customer satisfaction.

Open catalog is available for all customers who do business with Fall Creek®. Order quantities do not affect customers’ access to this platform and no License fees are required. Varieties are available to anyone without any license fees, only plant royalties. Strong portfolio of High Chill varieties from early to late season.

SUPERIOR PLANTS: OUR COMMITMENT TO QUALITY

At Fall Creek®, we are committed to providing you with the highest quality plant material. Our production processes adhere to the most stringent standards, such as the United States NCPN and Europe Nursery Plant Certifications, which are applied across all our global production units. This rigorous 4+ year certification process is supervised by phytosanitary authorities to ensure that our plants are disease-free, true to type, and match what you see in our demo fields. Our True-to-Type Programme, supported by robust traceability systems, guarantees that the plants you receive are exactly what you expect.

Our commitment to quality is further reinforced by continuous oversight from our internal Quality Assurance Department and supported by GlobalGAP certifications, all aimed at delivering the best possible plant material to you.

ADAPTABILITY TO
DIFFERENT GROWING
CONDITIONS

BERRIES WITH
EXCEPTIONAL
FLAVOR & SIZE

HIGH-YIELD
POTENTIAL

Vigorous
growth

LONGEVITY

EASE OF
MANAGEMENT

PLANT PREVIEW PROGRAMME

The Plant Preview Programme allows growers to test new plant varieties under their own commercial conditions, helping ensure confident investment decisions. By purchasing up to 500 plants per variety and using standard or variety-specific care practices, growers can accurately assess a variety’s performance. If successful, this approach supports larger, confident orders, fostering profitability with the help of expert guidance. To learn more about our Plant Preview Programme, please talk to your Grower Support Representative or visit our website here.