The Fall Creek^® EMEA business unit was formed in 2021. Our objective is to establish and support thriving blueberry industries across this wide and diverse geographical area. The areas we serve through our advanced genetics and plant improvement programmes are diverse – from the high-chill areas of Europe to the ultra-low chill regions of the Middle East. Our Regional Director for EMEA, Burgert van Dyk, has a proven track record in the industry and led the successful launch and development of Fall Creek^® South Africa. His strengths in leadership, strategic insight, and collaboration internally and with customers promises to drive growth and innovation in this region.